About Us

The Story Behind Rusty

Our journey began as a mere hobby driven by love and passion. In 2019, a personal realization sparked the idea that would eventually lead to the creation of our brand. As I became more conscious of my appearance and the way I presented myself, I noticed that my wallet, which I had carried for years, was not only bulky but also detracted from the aesthetic of my pictures. Determined to find a solution, I embarked on a quest to find a small-sized wallet made of genuine leather. To my disappointment, nothing on the market met my criteria. Faced with this urgent need, I took matters into my own hands and decided to create a product that would satisfy my requirements.

 

To my surprise, my creation garnered admiration from those around me, and they soon became customers themselves. It became clear that there was a demand for what I had developed. This realization fueled my desire to make a breakthrough in this field and emphasize the significance of personal daily carry items as expressions of one's personality.

 

Encouraged by the positive reception, I resolved to establish my own brand and address a genuine problem. However, like any venture, we encountered obstacles and challenges along the way. Limited access to materials with the desired style and character, a lack of skilled workers, and administrative hurdles tested our resolve. Yet, we refused to succumb to these setbacks. We envisioned a brand that would be unrivaled in uniqueness, and we crafted a strategic plan to bring our vision to life.

 

We honed our skills as individuals and carefully selected a team that shared our goals and vision. Even the leather materials we used were specially sourced, exclusive to our brand and unavailable elsewhere in Egypt. With unwavering commitment and pride in our Egyptian heritage, we created a range of products tailored to your needs and aspirations. Each piece carries our distinct creative designs, meticulously crafted by skilled hands.

 

It is through your unwavering support and the constant stream of positive feedback from our esteemed clients that we have found the motivation to persevere. Hard work, dedication, and an unyielding commitment to improvement have brought us to where we are today. Rusty is an officially recognized Egyptian brand specializing in Every Day Carry (EDC) gear. We offer the most exquisite and elegant leather products, ensuring that you stand out as a unique individual with a distinct character.

 

But our journey doesn't end here. We are constantly striving to enhance and expand our offerings. The road ahead is long, and you can trust that we will continue to innovate and evolve. Our ultimate goal is to provide you with an exceptional experience that fills you with pride. Stay with us as we continue to add new chapters to our story, always pushing the boundaries of what is possible.

 

Rusty's Vision

 

Our vision is to inspire the world with a unique experience of everyday carry gear that enhances your image and elevates men's elegance to new heights.